Business Travel
Navan Files for an IPO
This IPO filing from Navan was a long time coming, and the IPO market is hot right now.
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Featured News
Latest Travel News
Tourism
Skift Global Forum 2025: 13 Things We Learned
Hotels
Inspirato Says New Offer From Exclusive Resorts Is Not ‘Actionable’
Online Travel
Agoda¡¯s Job Cuts Spark Outrage Over Clauses Silencing Workers
Hotels
Bali Floods: Here¡¯s What We Know About the Impact on Tourism
Short-Term Rentals
Rebuilding Airbnb: How a Tech Overhaul Unlocks New Businesses
Editor¡¯s Picks
Skift Global Forum 2025: 13 Things We Learned
Rebuilding Airbnb: How a Tech Overhaul Unlocks New Businesses
Royal Caribbean CEO: AI Now Manages 15 Million Price Points a Day
Skift Global Forum Highlights
events
Watch Same-Day Session Clips From Stage
Trump Effect News
Airlines
TSA Is ¡®Aggressively¡¯ Weighing Changes to Liquids Rule
If TSA does relax the liquids rule, it would be another step toward making travel less tedious.
Latest Trump Effect News
U.S. Tourism Fell in August, With Sharp Decline From India
TikTok Deal Could Save Travel Brands¡¯ Access to 170 Million U.S. Users
Canadian Travel to the U.S. Falls Sharply Again
Discover
Business Travel
State of Talent in Travel 2025
We don¡¯t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere. ?
Online Travel
The B2B Battleground: Expedia, Booking and Hopper Are Redefining Online Travel¡¯s Quiet Money Machine
If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they’ll be handing those potential customers to competitors.
Announcements
Skift Power Rankings:?Who¡¯s Making the Biggest Bets in Travel
Non-core expansion. Rewired distribution. Live public-policy experiments. This year¡¯s Power Rankings spotlight the leaders taking the biggest risks in travel, staking cash, reputation, and time on moves they can¡¯t easily unwind. The next 12 months will reveal who placed smart bets ¡ª and who just rolled the dice.
Announcements
Generation Next: The Risk Takers
Women aren¡¯t afraid of risk ¨C but they do face unique challenges. These leaders have blown past them and are reshaping the travel industry in the process.
Airlines
State of Travel 2025
The future of travel is unfolding now; you just need the right data and insights to see it. The State of Travel report is your essential guide to understanding the trends shaping our industry and staying ahead of the modern traveler as a company, association, or destination.
Hotel News
Hotels
Inspirato Says New Offer From Exclusive Resorts Is Not ‘Actionable’
It’s hard to see how an Exclusive Resorts-Inspirato deal doesn’t eventually happen, barring another suitor coming into the picture. Of course, there are egos involved.
Latest Hotel News
Bali Floods: Here¡¯s What We Know About the Impact on Tourism
Many Luxury Hotel Brands Have Lost Their Way
Oyo-Parent Prism Unifies Premium Hotels Under New ‘CheckIn’ Brand
Skift Live Events Calendar
See All
September
16-18
New York City
Skift Global Forum
October
15
New York City
Skift Transatlantic Summit
October
30
Abu Dhabi
Skift Global Forum East
December
3
Fort Worth, TX
Skift Aviation Forum
Online Travel News
Hotels
Inspirato Says New Offer From Exclusive Resorts Is Not ‘Actionable’
It’s hard to see how an Exclusive Resorts-Inspirato deal doesn’t eventually happen, barring another suitor coming into the picture. Of course, there are egos involved.
Latest Online Travel News
Agoda¡¯s Job Cuts Spark Outrage Over Clauses Silencing Workers
Expedia CEO: Slow Growth in Consumer Business Was Due to Sluggish U.S. Market
How the Trip.com-Traveloka Deal Fits the Wider Asian OTA Picture
The best-networked travel industry executive search firm.
Skift Exec Search finds future leaders today.
Airline News
Airlines
TSA Is ¡®Aggressively¡¯ Weighing Changes to Liquids Rule
If TSA does relax the liquids rule, it would be another step toward making travel less tedious.
Latest Airline News
Spirit Airlines Prepares for Job Cuts as It Expects to Reduce Flights
Frontier CEO Pushes Back on United’s ‘Elitist’ Claims Ultra-Low-Cost Will Fail
IndiGo Announces Its Next Long-Haul Destination
Insights
New Report: State of Hospitality Tech in 2025
This report features conversations with industry leaders on AI, digital transformation, and the innovations shaping hotel operations and guest experience in 2025 and beyond.
Sponsored 
New Report: 10 Insights From Skift’s Data + AI Summit 2025
At the Skift Data and AI Summit in New York City in June 2025, leaders across the travel, tech, and marketing sectors explored the state of AI with nuance and…
Sponsored 
New Research: 5 Ways to Diversify Revenue Growth
To stay competitive, travel companies need to grow beyond traditional categories and turn capabilities outside of their core business into strategic revenue streams.
Sponsored 
Travel and Climate News
Hotels
Bali Floods: Here¡¯s What We Know About the Impact on Tourism
Much of Bali¡¯s economy runs on tourism, which means the message is simple: adapt fast to keep tourism moving during extreme weather, or risk turning its biggest asset into its biggest problem.
Latest Climate and Travel News
Intrepid Travel CEO: How to Pair Sustainability With Profit
Sabre Sustainability Execs Depart in Restructuring
Cruise Ads Pulled in UK for Misleading ‘Green’ Promises
From shifting consumer tastes to the impact of AI, global travel is undergoing unprecedented change.
Skift Advisory helps make sense of it all.
Travel Loyalty
- Marriott¡¯s Latest Loyalty Gambit: Points for Everyday Shopping
- Accor Goes Global With Subscription Cards to Boost Hotel Loyalty
- Accor Appoints Marriott¡¯s Ranju Alex as CEO for South Asia
Artificial Intelligence
- Expedia CEO: Slow Growth in Consumer Business Was Due to Sluggish U.S. Market
- Royal Caribbean CEO: AI Now Manages 15 Million Price Points a Day
- Booking CEO Glenn Fogel: Echoes Between AI and Dot-Com Boom
Experiences
- Here¡¯s Why Hotel Prices in Mumbai Are Surging
- Experience Abu Dhabi¡¯s New Campaign Puts Kids in Charge of the Family Holiday
- Klook Hires Bankers for U.S. IPO: Report
Business Travel
- Navan Files for an IPO
- Lufthansa Tightens Grip on Group Airlines with Internal Shake-Up
- Trump Administration Plans Penn Station Overhaul in NYC, Amtrak Debuts High-Speed Acelas
Skift Pro
Skift Pro is our daily news membership service. Readers rely on our in-depth reporting, exclusive interviews, and breaking news coverage to make decisions and get ahead of competitors.
Skift Event Highlights
Announcements
Planning the Biggest Travel Event of the Year: Behind-the-Scenes
Go behind the scenes to discover how Skift Global Forum is engineered for insight, candor, and connection. Here¡¯s how the travel industry¡¯s most talked-about event comes to life ¡ª and why it feels different from anything else.
Travel Technology
Skift Data + AI Summit Video: AI and the Future of Travel Marketing
As destinations navigate growing competition, real-time movement data is becoming essential to inform smarter marketing, planning, and resource allocation. In this talk, Zartico¡¯s chief innovation officer and co-founder, along with its chief operating officer, discuss how AI-powered behavioral insights can close costly data gaps across the visitor journey.
Sponsored 
Hotels
AI Will Drive Hotels to Follow Amazon’s Loyalty Playbook
Hotel groups won’t be content to just run hotels anymore, says Mit Shah, a hotel real estate investor. Soon they may offer student housing, adult active communities, and other “branded living” services thanks to the data-crunching potential unlocked by AI.
Business Travel
Amex GBT, Amadeus: AI Usage is Getting Cheaper, Voice May Be a Gamechanger
Generative AI is becoming more accessible in several ways: At large businesses, costs per transaction are falling, and voice-to-voice interactions may provide an ease of use that brings AI to the masses.
SkiftX
Focused on connecting companies with Skift¡¯s unique ecosystem of travel industry influencers and decision makers, our in-house marketing studio creates engaging, insightful content and experiences for brands.
The aviation sector¡¯s premier source for exclusive news and insightful analysis, written by industry experts. We cover everything from who¡¯s flying where, to innovative strategy, fleet, finance, and airline and airport data.
The world¡¯s most respected online resource for event professionals, complete with free newsletters, articles, events, and reports ¨C all focused on the latest event-specific trends, technology, innovation, and education.
As the hospitality industry¡¯s insider email for the past two decades, we boil down the essential industry news into a quick, easily-digestible comprehensive daily report. Trusted by top executives around the world.
Deep Dives
Airlines
Winners, Losers, and Lots of Premium Seats: Europe¡¯s Airline Scorecard
Premium cabins still drive profits, but it’s the low-cost threat that keeps Europe’s legacy carriers up at night.
Hotels
‘It’s Like Being in an Oven:’ How Extreme Heat Is Changing Travel
Climate disruption isn¡¯t just a future threat – it¡¯s already changing the way we travel. Businesses have no choice but to adapt.
Hotels
Every One of Marriott’s Hotel Brands, Explained
We break down each of Marriott¡¯s more than 30 hotel brands, highlighting key differentiators and market positioning.
Airlines
Extreme Loyalty: The Airlines Turning Travel Into a Competitive Sport
In a drive for loyalty and attention, high-stakes travel challenges are growing in popularity. These airline campaigns generate buzz, but they also raise thorny questions around ethics, sustainability, and long-term brand impact.
Tourism
The Silent Years of the U.S. Travel Industry Are Upon Us
At Skift, our job is to pay attention, to connect the dots, even when others can¡¯t or won¡¯t. We¡¯ll keep reporting. We¡¯ll keep listening. Because the story of the travel industry ¡ª especially now ¡ª isn¡¯t going to tell itself.
Tourism
Travel Leaders (Anonymously) Speak Out on Trump¡¯s Turbulent First 100 Days
¡°So very painful” sums up how many travel leaders are feeling on the first major milestone of the second Trump administration.
Airlines
Flying Cars and Supersonic Jets: Silicon Valley¡¯s New Arms Race
Amid heightened concerns about U.S. aviation infrastructure, several startups are bullish that they will significantly disrupt the travel experience in the next few years.
Tourism
Religious Tourism: The Indian Travel Industry¡¯s Next Big Bet
The money from the pockets of Indian devotees is overflowing from the donation boxes in temples and spilling onto the travel industry. Hotels, airlines, and travel agencies are all placing their faith in the business of religion.